The term upcycling refers to the process by which new life is given to a waste material, creating added value to the substance with low energy consumption. The result is a material of great environmental and qualitative value, therefore cleaner and more valuable. It is the new frontier of the recycling concept which, on the contrary, involves the transformation and subsequent reuse of a material to generate something new with a considerable energy cost. Everyone talks about environmental protection and attention to saving resources as requested by the new consumers. Today’s clients are increasingly segmented by needs but united in wanting new consciences and to overcome the mentality of disposable and non-over-consumption that is not more practicable.

Simply Organic is very sensitive to this topic. Bioactive compounds, enzymes, and active substances of interest to the wellness industry can be obtained from the waste of the agri-food chain, strongly contributing to the paradigm shift towards a circular economy. In general, they are compounds that have a wide range of activities and can be obtained in large quantities from both the edible and inedible parts of fruit and vegetables.

Means formulated without ingredients of animal origin or derivation; vegan products represent more and more a rethink of people’s habits and more “conscius” attitude towards Nature and Animals. Simply Organic also embraces this new beauty, because choosing vegan products does not only mean giving up ingredients of animal origin, but also and above all generating a positive impact on the planet; as animal breeding is extremely polluting and has a dramatic impact on the environment.

Water is destined to become a precious commodity as consumption exceeds supply. The more consumers become aware of it, the more we must limit the use of water. Waterless tends to become a forerunner in beauty formulations as it combines sustainability, convenience, and more concentrated products that can optimize a formulation. By virtue of the ever-growing interest in sustainability and climate change, waterless has an ever increasing and growing importance in the development of cosmetics. Simply Organic embraces this philosophy by eliminating the waste of water, a precious and increasingly rare resource, to produce cosmetics and formulations. It is a conscious choice that in this case gives up an ingredient to preserve the planet and for our all’s well-being.

Thanks to their self-regenerating properties, plant stem cells are used a lot in the cosmetic sector mostly for their anti-aging action; they are obtained mainly from apples, grapes, and other fruits. Stem cell cultures contain a complex of substances that includes mineral salts, sugars, proteins, phenols, amino acids, lipids and can protect the skin and therefore effectively contribute to the prevention of aging. Plant stem cells contain the so-called “EGF similar” (Epidermal growth factor), that is epidermal growth factors comparable to the human one, which used in cosmetics allow to promote the regrowth and to fight against the trophism of a tissue. Plant stem cells find their main applications both in trichology and in skin rejuvenation treatments.

The positive effects of plant stem cells are: antioxidant properties (especially in cells deriving from red fruits); photo-protective properties; decongestant properties; anti-inflammatory properties.

One of the most important aspects, however, concerns the anti-aging function of these cells, which are used in anti-age treatments for skin and haircare.

Going towards an increasingly hectic life, we need to be more and more practical without neglecting functionality. Previously, specific hair and skin products were separated by type and performance. Simply Organic achieved to maximize the performance in both hair care and skin care by including specific active ingredients for hair protection and for skin protection by combining professionalism and quality of the products with practicality. The result is: 7 products in 3, avoiding to waste space and money.

Physical filters, also called inorganic, have shielding properties. These are substances which, thanks to their opacity, create a real screen against UV radiation. They are made up of small mineral particles capable of reflecting the sun’s rays, so that these can no longer reach the skin. Unlike chemical sunscreens, they do not retain heat or penetrate the skin. Furthermore, they are not decomposed, they do not interact, and they are not altered or damaged by solar radiation. They can reject both UVA and UVB frequencies. In practice they are like mirrors and protect us from harmful radiation through a reflection / diffusion mechanism. Solar radiation is reflected or diffused and not absorbed by the skin surface. Therefore, they do not cause overheating of the skin, on the contrary they protect it effectively. These are inert, photostable substances, particularly safe for skin health.

Fermented rice water, a natural remedy used since ancient times by Asian women to keep hair healthy and shiny. Rich in antioxidants, minerals, Vitamins B, Vitamin E and a special molecule called “Pitera”, a real anti-age elixir that promotes cell regeneration, and Inositol that protects hair and has a repairing action for stronger, healthier, and hydrated hair. Orange flower water used in cosmetic products and aromatherapy for its exceptional properties on skin especially for sensitive and/or dry skin. This element fights irritations, revitalizes skin and gives a healthy, shiny look. On hair it eliminates all residues and grease, and regenerates cells.

Thanks to their self-regenerating properties, plant stem cells are used a lot in the cosmetic sector mostly for their anti-aging action; they are obtained mainly from apples, grapes, and other fruits. Stem cell cultures contain a complex of substances that includes mineral salts, sugars, proteins, phenols, amino acids, lipids and can protect the skin and therefore effectively contribute to the prevention of aging. Plant stem cells contain the so-called “EGF similar” (Epidermal growth factor), that is epidermal growth factors comparable to the human one, which used in cosmetics allow to promote the regrowth and to fight against the trophism of a tissue. Plant stem cells find their main applications both in trichology and in skin rejuvenation treatments.

The positive effects of plant stem cells are: antioxidant properties (especially in cells deriving from red fruits); photo-protective properties; decongestant properties; anti-inflammatory properties.

One of the most important aspects, however, concerns the anti-aging function of these cells, which are used in anti-age treatments for skin and haircare.

Simply Organic is also aware of the damages caused by digital pollution: hair and skin aging!

On average, each adult spends 12 hours a day in front of 3 different devices and is therefore excessively exposed to blue light, emitted by electronic devices such as PCs, tablets, smartphones, LED, and cold light lamps. It is our days fundamental to include filters against UV rays, to protect and prevent the daily aggressions caused by electronic devices on face, body, and hair.